“The vocation of our teams is to be one of the motors of the event industry, which is why we are committed to a sustainable policy, source of innovation and a guarantee of quality. To participate to SB Paris is to share with major players our ideas and to develop new ones thanks to them!”
Javier ANDRES, 55 years old, Master Degree of Economy in Madrid, Master 2 in Economy at Sorbonne, then Executive MBA at HEC, has worked internationally in sales and marketing, from BtoB to BtoC :
Specialized in the high-end segment, in particular, he has contributed to the development of leading brands such as Christofle, Simone Pérèle and in the real estate fairs : Mipim, Mapic or in audiovisual fairs : Midem ou Miptv.
He began his career by contributing to the launch of the Air France Hub in Roissy. Then, he led the Spanish subsidiary of Christofle, before extending his international responsibilities in the B to B sector.
Later, he has been called by the lingerie brand Simone Pérèle to develop the Asian and American market.
Based on his strong experience acquired from the distribution sector, he joined Reed Midem to develop the Mapic fair : where future commercial establishments are worldwidly decided. He becomes sales and marketing director of the group, in charge of unifying the trade show offer on an international scale.
Since May 2017, Javier ANDRES leads the French entity of the European group JMT, key actor in the field of furniture rental and floor coverings in the live event industry.