” My commitment is to accelerate disruptive change towards sustainability and I am coming to Paris to expand our brave SB community of courageous optimists. “
Sandra comes from the world of marketing and innovation in fmcg multinationals. In Kellogg’s, she enjoyed creating marketing innovation for the subsequent years in the cereal industry in Europe. She also worked in Kellog’s as a director for popular brands such as Special K, All-Bran or Cornflakes. At Danone she was based in London and Barcelona as manager of such well renowned brands as Dan’up or Lea&Perris while creating future generations of yoghurt such as vegetable-based and anti-cholesterol products. While she enjoyed the work immensely, all her hard work remained within the four walls of the company and its investors. One day she realised that it was important for her to impact positively a wider audience and she now leads Quiero as Managing Director. Sandra is also an associated professor of innovation, marketing and market research at the Instituto de Empresa and other recognized Business schools. She also leads Sustainable Brands Spain.