” I want to help inspire and enable people to live better lives within the planet’s limits – Sustainable Brands is a great opportunity to come together with others with a similar mission, learn from each other and together accelerate this exciting movement. “

Joanna leads the IKEA Group’s work to make sustainable and healthy living affordable, attractive and accessible for as many people as possible worldwide, with the goal to inspire and enable 1 billion people to live better lives within the limits of the planet by 2030. Previously she was Head of Sustainability for IKEA UK & Ireland, where she led the integration of all aspects of sustainability into core business and innovation.

Joanna has long specialised in sustainable living and making green, healthy lifestyles both attractive & accessible through consultancy, broadcasting, writing & practical projects. She lives in Malmö in Southern Sweden, where she cycles to work, swims in the crazily cold sea and is turning her kitchen into a hydroponic salad farm.