If we want to seriously address the current century’s challenges, we have to think out of the box. Our goal is to inspire and to deliver tangible ideas and solutions. In order to optimize our participant experience, SB Paris plenary and hub session content, networking opportunities and workshop formats are drastically off the beaten track.

Come on Board

Tuesday April 23RD

Wednesday April 24TH

Thursday April 25TH


” I want to help inspire and enable people to live better lives within the planet’s limits – Sustainable Brands is a great opportunity to come together with others with a similar mission, learn from each other and together accelerate this exciting movement. “


Joanna leads the IKEA Group’s work to make sustainable and healthy living affordable, attractive and accessible for as many people as possible worldwide, with the goal to inspire and enable 1 billion people to live better lives within the limits of the planet by 2030. Previously she was Head of Sustainability for IKEA UK & Ireland, where she led the integration of all aspects of sustainability into core business and innovation.

Joanna has long specialised in sustainable living and making green, healthy lifestyles both attractive & accessible through consultancy, broadcasting, writing & practical projects. She lives in Malmö in Southern Sweden, where she cycles to work, swims in the crazily cold sea and is turning her kitchen into a hydroponic salad farm.