” We are committed to drive responsible consumption through our brands, making sustainability irresistible. SB Paris is a wonderful opportunity to be inspired by new innovative and world-changing ideas and accelerate our own transformation. “
With over 30 years of experience at Procter & Gamble in Brand Management and Innovation, Virginie has a broad experience across multiple categories and global to local brand management expertise across several of P&G multi-billion dollar brands (Pantene, Ariel/Tide, Pampers). She has international experience (France, UK, Switzerland and the United States).
Prior to her current position, she was the Western Europe Franchise Leader for Ariel, one of P&G largest brands, where she turned Ariel into the leader in Sustainability through the launch of the highly successful “Cool Clean/Turn to 30” campaign and the most sustainable laundry product (Excel Gel).
Beyond her brand and innovation expertise, she is also recognized for her visioning, change management and leadership development skills. She is a certified coach.
In July 2011, she recommended the creation of a new position — Global Sustainability Brand Director, working across all P&G business units and regions. Her mission was to embed sustainability into the innovation, brand-building and everyday business practices at P&G.
In July 2016, she was promoted to Vice President of Global Sustainability, in recognition of the work she has led to make sustainability a core business strategy, an innovation driver and a catalyst for a more resilient organization. She is the architect of the “Ambition 2030” goals, an industry-leading roadmap that is transforming how P&G is integrating sustainability across its supply chain, innovation and brand building. Virginie has received the 2018 Women Leading Award from the World Business Council for Sustainable Development. In 2019, she became the first P&G Chief Sustainability Officer.