Welcome to the Hub Lifestyle!

The hub Lifestyle is addressing every strategic topic related to trends and state of mind. We all know that beyond concrete solutions, we need also to change the way we address mobility, eating, waste, fashion, etc. How can brands invite consumers to live a different life, more environmental friendly, more inclusive? It’s a huge opportunity for them to lead the way. Challenge accepted?

Check out the interviews with our leader from BSR for Day 1.

BSR – Hub Home Day 1

1) Who are you? What is your fight? What are you defending? Why do you exist?

My name is Elisa Niemtzow and I am a Managing Director at BSR, a global nonprofit that works with business to create a more just and sustainable world.

We believe that business—when working with other key stakeholders, such as regulators and civil society—has the power to change the way products and services are created and delivered. Ideally, this process would treat people fairly, meet the needs and hopes of individuals within our planet’s limits, and push for creating market and policy contexts that will enable a sustainable future.

I will lead the presentation for Hub Lifestyle on April 23.

2) Complete this sentence: SB will fulfill my expectation if …

SB will fulfill my expectations if I come away with fresh ideas on how to encourage companies to think differently about how they meet consumers’ needs and aspirations. I look forward to exchanging together on these topics, especially during the Hub workshop—that way we can find mutual inspiration from each other as we develop next-generation strategies.

3) Why come to participate in Hub Lifestyle on D-1?

Participants should come to Hub Lifestyle to learn about four scenarios of the future that BSR has developed for doing business in 2030. We will highlight content that will enable you to think about the future of retail in the year 2030 and how your company can prepare. In the afternoon, brands and experts will discuss how to connect your post-2020 sustainability strategy to consumers and leverage sustainability and marketing possibilities to reinforce your brand’s value proposition.

4) A FreshForward idea? (a dream, a beautiful story, etc.)

At the last BSR Conference, we were lucky enough to have Anand Giridharadas, author of Winners Take All: The Elite Charade of Changing the World, as a plenary speaker. Since then, I have been thinking about his book’s discussion of how the global elite attempts to create social change without substantially changing the system of power that put it there. I find his book inspiring, and I look forward to applying its ideas about fighting inequality to my own work.