Welcome to the Hub Nutrition !

Nutrition is obviously key for good health and everyday life balance. The topic is complex but also inspiring as it is addressing a broad range of players along the value chain: farmers and producers and their ability to preserve or even regenerate water, land and air,  retailers and their power to influence consumers’ habits, citizens/consumers to embrace a goodlife attitude.

Check out the interviews with our leaders from Nativa for Day 1 and EY France for Day 2.

Nativa– Hub Nutrition Day 1

1) Who are you? What is your fight? What are you defending? Why do you exist?

Nativa’s purpose is to create a positive impact on society, the biosphere and the economy. We are a catalyst to transform economic paradigms, and the most innovative businesses from extractive to regenerative. Nativa was founded as the first Benefit Corporation and Certified B Corp in Europe. We are country partner of B Lab in Italy, part of The Natural Step International and co founders of Singularity University Italy. We help companies evolve toward a higher goal. Because the future belongs to those who create a positive impact on society and on the planet.

 

2) Complete this sentence: SB will fulfill my expectation if …

All attendees — from leaders to the curious — understand and seize their role as changemakers to create a better world and transform our business paradigm. We no longer have an excuse to hide behind “that’s how it’s always been done” or “it’s too difficult” to create change in our professional and personal lives. The B Corp movement, for example, has shown that doing good is good business, that all of us as customers can choose to do businesses in line with our values.


3) Why come to participate in Hub Nutrition on D-Day?

So many reasons!

  • Meet leaders from Slow Food to hear about the “good clean fair” approach to food
  • Learn about B Corps leading the way in sustainable nutrition
  • Understand exponential trends pushing towards a radical transformation of business paradigms
  • Explore and debate the most challenging tensions in sustainable nutrition — like how to balance tradition and innovation, quality and affordability, following vs. changing customer behavior

 

4) A FreshForward idea? (a dream, a beautiful story, etc.)

Empowered citizens and radical transparency! For example, a distributed tool where all parents can have in their hand to check if the food they’re feeding their kids is organic.

 

EY FranceEric Mugnier – Hub Nutrition Day 2

1) Who are you? What is your fight? What are you defending? Why do you exist?

I am a sustainability consultant. I have been working in the EY Sustainable Performance & Transformation team for more than 20 years, helping companies and public bodies in their sustainable journey. For a few years now, I’ve been focused on the transformation of brands and goods & services. They are the ones reaching out to consumers, potentially adding meaning and value to their everyday life. Every industry is on the move, it’s a very exciting time to be a marketer, to create more sustainable products and to engage with demanding consumers! We help brands on this journey by building a purpose-driven approach with desirable and sustainable products, based on more transparency and sustainability.

 

2) Complete this sentence: SB will fulfill my expectation if …

… If marketers find great inspiration during these three days. Enough inspiration to initiate change in the way they do marketing and design their products !

I would also be thrilled if Paris becomes the European reference for sustainable innovation.

 

3) Why come to participate in Hub Nutrition on D-Day?

Nutrition is everyone’s concern and is a great business case for sustainability. Health, human rights, biodiversity, water stress, climate change, local vs. global, north vs. south, … all our century’s challenges are represented and consumer are much more aware of them now. It’s a very exciting time for the food industry to win the “marketing battle” by doing good… with food! Come & meet us on Wednesday 24th to share with food and non-foods expert, and get inspired from out of the box solutions.

 

4) A FreshForward idea? (a dream, a beautiful story, etc.)

We had a milk crisis a few years back in France… and the agribusiness was not doing so well there. And then one guy came in and launched a new milk brand “C’est qui le patron” (trd : Who’s the boss). Local feed, pasture, GMO free, organic, fair trade, …, consumers could chose exactly what they wanted and how much they were willing to pay for it. Involving consumers in product design, innovating all along the value chain, focusing promotion on fair price paid to the farmers, the brand had it all… and it worked brilliantly! Today C’est qui le patron is in almost every French supermarket and launches dozens of new products every year… and they are affordable!

Don’t miss our programme.